Ironic features Morissette driving a black Lincoln Continental Mark V through a winter landscape. She also plays her passengers: one in a green sweater riding in the back seat; one in a yellow sweater with braided hair, also in the back seat; and one in a red sweater in the front passenger seat. At the end of the video, the car stalls and Morissette, as the driver, exits but her passengers are nowhere to be seen.
The video was nominated for six MTV Video Music Awards in 1996 and it won three: "Best Female Video", "Best New Artist" and "Best Editing". It was nominated for two 1997 Grammy Award in the "Best Music Video - Short Form". A parody version features a young girl, Alison Rheaume, who mimics Morissette's actions and wardrobe while lip syncing to the original song. At the end, her father notices her in the car sitting in the driveway and tells her to stop fooling around. The video is parodied in Wesley Willis' "Alanis Morissette" video.